Financial Literacy

Financial literacy is a building block of effective financial inclusion. In an environment where financial services and products are getting more complex, it is essential to ensure that customers’ capacities are adequate and they can use them responsibly. Especially for people who have never dealt before with formal financial services, they can easily be overwhelmed by the variety of offered products and Não estar bem informado em condições contratuais, incluindo seus benefícios e riscos. Implementou vários projetos com foco no aumento da alfabetização financeira entre os grupos -alvo marginalizados. Desenvolvemos currículos de alfabetização financeira para escolas públicas em Gana, Quênia, Nigéria, Tanzânia, Tajiquistão e Uganda. Embora os treinamentos de alfabetização financeira se concentrem inicialmente principalmente em gerenciamento de dinheiro, empréstimos e economias, a importância dos treinamentos sobre tópicos como seguro e finanças digitais aumentou constantemente. Essas campanhas são conduzidas para construir confiança. Na Jordânia, por exemplo, usamos não apenas nos canais de mídia social, mas também em programas de rádio e eventos públicos para disseminar mensagens relevantes. Shows e teatros de vilas também provaram ser maneiras viáveis ​​de alcançar os grupos-alvo, especialmente para nossos projetos de longo prazo no Gana e na Nigéria. Orientação. 17

Hence, financial education is aimed at enabling individuals to make savvy financial decisions and to seek appropriate advice. The measures range from traditional classroom trainings, through interactive lessons with role plays and games, to financial literacy brochures.

GOPA AFC has implemented various projects with focus in increasing the financial literacy among marginalized target groups. We developed financial literacy curricula for public schools in Ghana, Kenya, Nigeria, Tanzania, Tajikistan and Uganda.

We designed different financial education trainings adjusted to the realities of the target groups like farmers or rural population in Ghana and Nigeria. While financial literacy trainings initially focused mostly on money management, loans, and savings, the importance of trainings on topics such as insurance and digital finance increased steadily.

While financial training might target a rather limited number of individuals, a wider audience can be reached through financial awareness raising campaigns. These campaigns are conducted to build trust. In Jordan, for instance, we used not just on social media channels but also on radio shows and public events to disseminate relevant messages. Road shows and village theatres also proved to be feasible ways of reaching out the target groups especially for our long-term projects in Ghana and Nigeria.

Furthermore, we have been supporting the development of national financial literacy strategies in Egypt and Jordan, in Nigeria and in Papua New Guinea from different angels: Through research and other stakeholder engagement, and through policy advice and process guidance.